Wednesday, May 02, 2012

Odin has partnered with the creative folks at SNARKITECTURE to open a pop-up shop art installation at 330 East 11th Street (adjacent to the Odin shop).  The clean, monochromatic lines and black-on-black motif of Odin Fragrances and Home Fragrances packaging illustrates the relationship between minimalist-inspired design and the balance of masculine versus feminine. Snarkitecture responded by creating a polar opposite in all white and emphasized the bottle by casting replicas in white plaster for the instillation.  The six week installation showcases Odin's catalog of fine fragrances while allowing the public to interact and explore the intimate yet impactful space.

The first 50 customers will receive an artifact bottle.  Purchases will also include a black tote marking the collaborative project.