Thursday, November 17, 2016
New to Odin is Japanese brand Spellbound. Spellbound was founded in 1981 in Kojima, Okayama. They place their values on material, sewing, processing, and the workmanship that has been handed down generations. All of their products are made in Japan and provide style and comfort in every garment. Shop the collection online and at our SOHO location.

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Friday, September 30, 2016
Introducing Childs, a new menswear line by Robert Childs who is an alum of Thom Browne. His Fall debut collection provides wearable, everyday basics well-crafted in quality fabrics. You can find tailored shirting, jackets and tees that can compliment any wardrobe. Stop by our SoHo store and shop the collection.

photos courtesy of Robert Childs
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Friday, September 30, 2016
New arrivals from Officine Generale. You can count on finding the classics-Japanese selvedge shirts, tailored pants and workwear inspired jackets. Now available at our SoHo and West Village store locations.

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Friday, August 12, 2016

Makavelic started in Tokyo in 2013 as a crossover brand that fuses fashion, street culture, and sports. They seek functionality and quality through the Monotsukuri concept. Makavelic carefully selects their fabrics and materials, making sure they are durable, high-performance fabrics that are also fashionable. The brand will continue to develop as humans grow. Makavelic bags are now available on our website and at select Odin stores.

Photos courtesy of Makavelic

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Friday, August 05, 2016
New to Odin is NYC-based accessories line Nikolai Rose. The brand started in 2006 by Jacob Melinger. Every piece is crafted in-house using sterling silver, gold and hand-cut bone. The brand has a minimal aesthetic, honest and romantic with a focus on materials, process and form. Stop by our SoHo store to shop the collection.

Top image from left: Deco Ring, Bar Clasp Necklace, Fly Pin; Second image from left: Bar Cuff, Hand Pin, S11-3 Ring
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Wednesday, August 03, 2016
New to Odin is French brand Editions M.R (formerly Melindagloss). Their name has changed but their vision has not. 'Edition M.R is all about a rugged, nonchalant attitude-clothes made from beautiful fabrics worn without any kind of preciosity or fetishism'. Editions M.R is now available at our SoHo store.

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Wednesday, June 15, 2016

Items shown from left to right:

1. Odin Militia Short  2. Odin Classic BD Shirt  3. Odin Multistripe Short-Sleeve Shirt  4. Blind Barber Watermint Gin Facial Cleanser  5. Ursa Major Stellar Shave Cream  6. D.A.P. Book Stephenson: Show Birds  7. 8.15 August Fifteenth Skinny Trouser  8. Albertus Swanepoel Straw Fedora  9. Mr. Gray Loafer Socks  10. Common Projects 5129 Tournament Low Box Leather  11. JoshuVela Dopp Kit  12. La Paz Alegre Shirt  13. Blind Barber Watermint Gin Aftershave  14. Fatboy Putty  15. Proraso Beard Balm  16. Greenlines Waterman Basic Swim Trunk

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Tuesday, May 31, 2016

New to Odin is surf apparel company Greenlines. Their motive is to create fashion savvy, durable, quality apparel that appeals to both men, women, and familites while keeping environmental impact as low as possible. Based in Atlantic Highlands, New Jersey, co-founders and brothers Sam and Jerry Delaney understand that generations to come should be afforded the same opportunities as those before, whether they be building sand castles or riding the waves of a pristine ocean. The environmentally conscious company has pledged to donate a portion of all their profits to grassroots efforts and national and international organizations. Greenlines regularly donates to organizations such as The Surf Rider Foundation, Clean Ocean Action, and Surfers' Environmental Alliance along with the Oceans Plastic Challenge who fight to reduce plastics in the ocean and reduce Pacific Gyre. Shop their classic board shorts at our SoHo and West Village store locations.

Photos courtesy of


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Tuesday, April 26, 2016
We have moved our SoHo store to a new location! Please visit us at 161 Grand Street between Lafayette and Centre. 

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Wednesday, March 02, 2016

Newest to Odin Black Line Fragrances, 00 Auriel is a dark, sultry, animalic wood that balances feminine and masculine from top to bottom. At first impression, the scent opens with an assertive blend of cassis berries, herbaceous coriander and tellicherry perppercorns. The heart is a copious floral aphrodisiac of spicy rose absolute, creamy jasmin sambac and sweet muguet giving a smooth velvety texture. Auriel's roots of black agarwood develop on skin with resinous warmth and richness that is undeniably provacative. 

Top Notes: Cassis Berries, Coriander, Black Pepper
Middle Notes: Rose Absolute, Jasmine Sambac, Muguet
Bottom Notes: Agarwood, Sandalwood, Patchouli, Labdanum

Purchase 00 Auriel here.

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